Arts and Culture Master Plan
(ACMP)

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Background and Purpose

In February 2019, the City Council approved a recommendation by the Cultural Arts Commission to appropriate funds for an Arts Economic Impact Study and accepted a donation in the amount of $3,500 from the Redlands Arts Collaborative (RAC) to assist with funding. RAC consists of representatives from Redlands cultural arts groups and is a community-based organization that collaborates to support individual and collective goals. The purpose of an economic impact study is to analyze the current and potential value that public art adds to the community.
Americans for the Arts was selected as a consultant to prepare the economic study in accordance with the City’s purchasing guidelines. However, due to the cancellations of events and temporary closures of some organizations due to global health concerns and COVID pandemic, the completion of the study was delayed. With the assistance of RAC representatives, the American’s for the Arts was able to complete the study in late 2021.

The study prepared for the City of Redlands incorporates the Arts & Economic Prosperity 5 National Study (AEP5 Study), published in 2017. It is the most comprehensive economic impact study of the nonprofit arts and culture industry ever conducted. The AEP5 Study documented the economic contributions of the arts in 341 communities and regions across the country, representing all 50 states and the District of Columbia. The economic impact for Redlands from
nonprofit arts and culture organizations and their audiences was found to support 416 full-time equivalent jobs, with over $609,000 in revenue generated for local government and over $3,390,000 in event-related expenditures annually.

On September 13, 2021, the Commission also recommended that the City Council direct staff to procure the services of a consultant to develop an Arts and Culture Master Plan (Plan) and designate funding in the amount of $100,000. The Commission views the Plan as a necessary tool to ensure that art is promoted and utilized in a cohesive and intentional manner throughout the community.

What is Cultural Planning

A cultural plan assesses the state of the arts, culture & the creative sector in the city. It identifies community priorities and opportunities, and addresses inequities. And it develops a shared vision with goals and strategies to achieve that vision.

“Cultural planning helps us to think, plan and act differently and focuses us all on what is distinctive and special about where we live. Going with the grain of a local culture helps us create better places.” – Charles Landry, The Creative City

Timeline

Jun – Aug 2024                   Project start-up

Sept – Nov 2024                Community engagement and listening

Dec 2024 – Mar 2025       Draft plan and community review

Apr – Jun 2025                   Final plan and adoption

Planning Team

City staff:

Tricia Swope, Manager, Facilities & Community Services

Joe Bierma, Administrative Analyst

Cultural Arts Commission:

Daniel Gohman, Chair

Margo Mullen

      Dennis Christensen

      Danielle Guidici Wallis

      Dan Rodriguez

      Edie Punt

      Rick Cummings

Consulting Team

Cultural Planning Group:

David Plettner-Saunders, Partner

Linda Flynn, Ph.D., Partner & Research Director

Arts Connection –Arts Council of San Bernardino County:

Alejandro Gutierrez Garcia, Executive Director

Jennifer Kane, past Executive Director

Kearns & West:

Taylor Funderburk

Robin Gilliam

          Bushra Bangee

Participation Opportunities

October Community Workshops

Community Survey (October)

Key Documents

City of Redlands General Plan 2035

Redlands Cultural Sites

Redlands Public Art List

Redlands Public Art Photo Guide

Resolution 6818 - Establishing a Public Arts Program

Arts & Economic Prosperity 5 Summary of Economic Impact Study for Redlands

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