RPD arrest five during Drive Sober or Get Pulled Over campaign

RPD arrest five during Drive Sober or Get Pulled Over campaign
Posted on 09/08/2016

This past Labor Day holiday period, the Redlands Police Department partnered with the National Highway Traffic Safety Administration in the national Drive Sober or Get Pulled Over drunk-driving enforcement campaign. From Aug. 19-Sept. 5, local law enforcement showed zero tolerance for impaired driving, arresting five offenders for the deadly crime. Two drivers were also arrested and cited on possession of drug paraphernalia charges.

The Redlands Police Department ramped up its usual enforcement efforts, adding three sobriety checkpoints and six saturation patrols. By removing drunken drivers from the roads, many lives were likely saved, said Chief of Police Mark A.Garcia.

“For us, saving one life would make the campaign worthwhile,” said Garcia. “We wanted our local citizens to know that we do not tolerate drunk driving. Officers were out in full force, pulling over and arresting drivers who were under the influence. We wanted people to know the message: Drive Sober or Get Pulled Over.”

Through TV, radio, social media, and outdoor messaging, the high-visibility enforcement campaign aimed to increase awareness about the dangers of drunken driving. According to NHTSA, this aggressive approach has proven effective in the past for enforcing other types of traffic safety lawssuch as seat belts and speeding.

 “We encourage anyone heading out for the night to please plan a safe ride home before you take the first sip,” said Garcia. “This is a key to preventing drunk driving. If everyone planned ahead, lives would be saved.”

“There is never a safe time to drink and drive,” said RPD Traffic Unit Supervisor Sgt. Ken Wright. “In partnership with NHTSA, we ask everyone to please consider the deadly consequences of their actions. Remember: Drive Sober or Get Pulled Over, every day of the year.”

For more information on this and other highway safety campaigns, visit www.trafficsafetymarketing.gov.